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1.
Thinking locally, acting locally? Conscious consumers and farmers' markets
Journal of Marketing
2010 : MAY, VOL 26:5-6, p. 395-412
 2010 McEachern, M. G. (et al.)
2.
The realms of scientific meaning framework for constructing theoretically meaningful definitions of marketing concepts (Marketingkonzept)
Journal of Marketing
1997 : APR, VOL. 61:2, p. 52-67
 1997 Teas, R. K.
Palan, K. M.
3.
Patterns of credible commitments: territory and brand selectivity in industrial distribution channels (Markenmanagement)
Journal of Marketing
1997 : APR, VOL. 61:2, p. 19-34
 1997 Fein, A. J.
Anderson, E.
4.
Effects of goal directed emotions on salesperson volitions, behaviour, and performance: a longitudinal study (Arbeitsmotivation; Arbeitsproduktivität; Sales Management)
Journal of Marketing
1997 : JAN, VOL. 61:1, p. 39-50
 1997 Brown, S. P.
Cron, W. L.
Slocum, J. W. Jr
5.
Enviropreneurial marketing strategy. The emergence of corporate environmentalism as market strategy (Unternehmerische Sozialverantwortung)
Journal of Marketing
1997 : JAN, VOL. 61:1, p. 51-67
 1997 Menon, A.
Menon, A.
6.
Explaining variations in the advertising and promotional cost/sales ratio: reanalysis, response, research criteria, and guidelines
Journal of Marketing
1997 : JAN, VOL. 61:1, p. 85-98
 1997
7.
The effect of output controls, process controls, and flexibility on export channel performance (Betrieblicher Export)
Journal of Marketing
1997 : JAN, VOL. 61:1, p. 22-38
 1997 Bello, D. C.
Gilliland, D. I.
8.
The company and the product. Corporate associations and consumer product responses (Neue Produkte; Corporate Communication)
Journal of Marketing
1997 : JAN, VOL. 61:1, p. 68-84
 1997 Brown, T. J.
Dacin, P. A.
9.
The effects of organizational differences and trust on the effectiveness of selling partner relationships (Verkaufsstrategie; Verkäufereinsatz)
Journal of Marketing
1997 : JAN, VOL. 61:1, p. 3-21
 1997 Smith, J. B.
Barclay, D. W.
10.
The management of customer contact service employees. An empirical investigation (Arbeitsverhalten)
Journal of Marketing
1996 : OCT, VOL. 60:4, p. 52-70
 1996 Hartline, M. D.
Ferrell, O. C.
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