haku: @journal_id 70 / yhteensä: 586
viitteet: 1-10 / 586
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1.
An empirical comparison of ratings-based and choice-based conjoint models
Journal of Marketing Research
1992 : AUG, VOL. XXIX:3, p. 368-377
 1992 Elrod, T.
Louviere, J.J.
Davey, K.S.
2.
Price elasticity dynamics over the adoption life cycle
Journal of Marketing Research
1992 : AUG, VOL. XXIX:3, p. 358-367
 1992 Parker, P.M.
3.
Order-of-entry effects on consumer memory and judgment: an information integration perspective
Journal of Marketing Research
1992 : AUG, VOL. XXIX:3, p. 343-357
 1992 Kardes, F.R.
Kalyanaram, G.
4.
The overconfidence effect in marketing management predictions
Journal of Marketing Research
1992 : AUG, VOL. XXIX:3, p. 329-342
 1992 Mahajan, J.
5.
Relationships between providers and users of market research: the dynamics of trust within and between organizations
Journal of Marketing Research
1992 : AUG, VOL. XXIX:3, p. 314-328
 1992 Moorman, C.
Zaltman, G.
Deshpande, R.
6.
Humor in Advertising: The Moderating Role of Prior Brand Evaluation
Journal of Marketing Research
1990 : NOV, VOL. 27, p.466-476
 1990 Chattopadhyay, A.
Basu, K.
7.
A Quasi-Experiment Assessing the Effectiveness of TV Advertising Directed to Children
Journal of Marketing Research
1990 : NOV, VOL. 27, p.445-454
 1990 Goldberg, M.
8.
Manufacturer Trade Deals and Retail Price Promotions
Journal of Marketing Research
1990 : NOV, VOL. 27, p.428-444
 1990 Lal, R.
9.
SCULPTURE: A New Methodology for Deriving and Analyzing Hierarchical Product-Market Structures from Panel Data
Journal of Marketing Research
1990 : NOV, VOL. 27, p.418-427
 1990 Ramaswamy, V.
DeSarbo, W.
10.
Boundary Value Models for the Combination of Forecasts
Journal of Marketing Research
1990 : NOV, VOL. 27, p.402-417
 1990 Moriarty, M.
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