haku: @author Mitchell, V.-W. / yhteensä: 8
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1.
The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction
European Journal of Marketing
2010 : VOL. 44:6, p. 838-859
 2010 Walsh, G.
Mitchell, V.-W.
2.
Consumer Awareness, Understanding and Usage of Unit Pricing
British Journal of Management
2003 : JUN, VOL. 14:2, p. 173-187
 2003 Mitchell, V.-W.
Lennard, D.
McGoldrick, P.
3.
Investigating UK Consumers' Unethical Attitudes and Behaviours
Journal of Marketing Management
2002 : FEB, VOL. 18:1-2, p. 5-26
 2002 Mitchell, V.-W.
Chan, J. K. L.
4.
Editorial: Understanding Customers: Contributions from Theory and Practice
Journal of Marketing Management
2001 : APR, VOL. 17:3-4, p. 261-262
 2001 Mitchell, V.-W.
5.
Learning without doing: Enhancing oral presentation skills through peer-review
Management Learning
1995 : SEP, VOL. 26:3, p. 353-366
 1995 Mitchell, V.-W.
Bakewell, C.
6.
Learning without doing: Enhancing oral presentation skills through peer-review
Management Learning
1995 : SEP, VOL. 26:3, p. 353-366
 1995 Mitchell, V.-W.
Bakewell, C.
7.
The role of geodemographics in segmenting and targeting consumer markets: a delphi study
European Journal of Marketing
1994 : AUG, VOL. 28:5, p. 54-72
 1994 Mitchell, V.-W.
McGoldrick, P. J.
8.
Handling consumer complaint information: Why and how?
Management Decision
1993 : VOL. 31:3, p. 21-28
 1993 Mitchell, V.-W.
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