haku: @author Tellis, G. J. / yhteensä: 15
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1.
Extent and impact of response biases in cross-national survey research
International Journal of Research in Marketing
2010 : DEC, VOL. 27:4, p. 329-341
 2010 Tellis, G. J.
Chandrasekaran, D.
2.
Advertising's role in capitalist markets: what do we know and where do we go from here?
Journal of Advertising Research
2005 : JUN, VOL. 45:2, p. 162-170
 2005 Tellis, G. J.
3.
The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness
Marketing Science
2003 : SPRING, VOL. 22:2, p. 188-208
 2003 Tellis, G. J.
Stremersch, S.
Yin, E.
4.
Will it ever fly? Modeling the takeoff of really new consumer durables
Marketing Science
1997 : VOL. 16:3, p. 256-270
 1997 Golder, P. N.
Tellis, G. J.
5.
Effective frequency: One exposure or three factors?
Journal of Advertising Research
1997 : JUL-AUG, VOL. 37:4, p. 75-80
 1997 Tellis, G. J.
6.
Primero en entrar en el mercado, primero en fracasar? Causas reales de un duradero liderazgo en el mercado.
Harvard-Deusto Business Review
1996 : JUL-AUG, 73,p.68-79
 1996 Tellis, G. J.
Golder, P. N.
7.
Best value, price-seeking, and price aversion: the impact of information and learning on consumer choices
Journal of Marketing
1990 : APR, VOL. 54:2, p. 34-45
 1990 Tellis, G. J.
Gaeth, G. J.
8.
Best value, price-seeking and price aversion: the impact of information and learning on consumer choices.
Journal of Marketing
1990 : APR, VOL.54:2, p.34-45
 1990 Tellis, G. J.
Gaeth, G. J.
9.
Point of view: interpreting advertising and price elasticities.
Journal of Advertising Research
1989 : AUG-SEP, VOL. 29:4, p. 40-43
 1989 Tellis, G. J.
10.
The impact of corporate size and strategy on competitive pricing.
Strategic Management Journal
1989 : NOV-DEC, VOL. 10:6, p. 569-585
 1989 Tellis, G. J.
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