haku: @indexterm image / yhteensä: 229
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1.
A model of destination branding: Integrating the concepts of the branding and destination image
Tourism Management
2011 : JUN, VOL. 32:3, p. 465-476
 2011 Qu, H.
Kim, L.H.
Im, H.H.
2.
Commentary. Corporate marketing myopia and the inexorable rise of a corporate marketing logic: perspectives from identity-based views of the firm
European Journal of Marketing
2011 : VOL. 45:9/10, p. 1329-1352
 2011 Balmer, J. M.T.
3.
Commentary. The nexus between ethical corporate marketing, ethical corporate identity and corporate social responsibility: an internal organisational perspective
European Journal of Marketing
2011 : VOL. 45:9/10, p. 1365-1379
 2011 Powell, S. M.
4.
Commentary. Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British Monarchy
European Journal of Marketing
2011 : VOL. 45:9/10, p. 1380-1398
 2011 Balmer, J. M.T.
5.
The role of other customer effect in corporate marketing: its impact on corporate image and consumer-company identification
European Journal of Marketing
2011 : VOL. 45:9/10, p. 1416-1445
 2011 Karaosmanoglu, E.
Elmadag Bas, A. B.
Zhang, J. (K.)
6.
Co-creating a nation brand "bottom-up"
Tourism review
2011 : VOL. 66:3, p. 14-24
 2011 Hakala, U.
Lemmetyinen, A.
7.
The role of regional food festivals for destination branding
International Journal of Tourism Research
2011 : JUL-AUG, VOL. 13:4, p. 355-367
 2011 Lee, I.
Arcodia, C.
8.
Editorial
Marketing innovations for sustainable destinations
International Journal of Tourism Research
2011 : JUL-AUG, VOL. 13:4, p. 307-309
 2011 Fyall, A. (et al.)
(eds.),
9.
Regarding gifts - on Christmas gift exchange and asymmetrical business relations
Organization
2011 : NOV, VOL. 18:6, p. 763-777
 2011 Lemmergaard, J.
Muhr, S.L.
10.
The role of brand image, product involvement, and knowledge in explaining consumer purchase behavior of counterfeits: direct and indirect effects
European Journal of Marketing
2011 : VOL 45:1/2, p. 191-216
 2011 Bian, X.
Mountinho, L.
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