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| Tekijä: | Plaisent, M. Bernard, P. M. |
| Otsikko: | Electronic mail: efficient and effective or a fad? |
| Lehti: | European Business Review
1993 : VOL. 93;2, p. 27-30 |
| Asiasana: | ELECTRONIC MAIL EFFECTIVENESS EFFICIENCY |
| Kieli: | eng |
| Tiivistelmä: | To complement the results of prior studies which focused primarily on efficiency, a specific study was made of top-level executives in a large corporation, which used Envoy-100 as its electronic mail system. The results of the investigation show that electronic mail is not a fad. Executives prefer it to other media. It increases the efficiency of the decision-making process as well as the effectiveness of the decision itself and the quality of the interaction. Valuable executive time for information gathering, processing and exchange can be reduced by seven hours every week. When using electronic mail, the quality of the decision can be improved by 10 per cent. |
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