haku: @author Strobel, J. / yhteensä: 1
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| Tekijä: | Strobel, J. |
| Otsikko: | Media planen heisst selektieren (Media planning means selection) |
| Lehti: | Markenartikel
1992 : VOL. 54:7, p. 334-336 |
| Asiasana: | MEDIA SELECTION |
| Kieli: | ger |
| Tiivistelmä: | The subject of this interview is proprietor of Mediahaus GmbH Dusseldorf. He explains why media agencies which already account for 50 % of the market have further to grow. They should have professionals for every genre of advertisement plus expensive data processing background and such an undertaking cannot be profitable below a certain turnover limit. |
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