haku: @author Schleuning, Ch. / yhteensä: 1
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| Tekijä: | Schleuning, Ch. |
| Otsikko: | Wann ist der Verbraucher am ehesten ansprechbar? (When is the consumer the easiest to convince?) |
| Lehti: | Markenartikel
1992 : NR. 3, p. 108-110 |
| Asiasana: | ADVERTISING EFFECTIVENESS |
| Kieli: | ger |
| Tiivistelmä: | Nowadays consumers are overburdened with information and publicity. Buying decision happens in a few seconds. It is influenced only by information arriving at the right moment. What is the lesson of involvement research for direct marketing is the object of a study written at the chair of industrial management and marketing of Mannheim. |
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