haku: @author Narver, J. / yhteensä: 1
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| Tekijä: | Slater, S. Narver, J. |
| Otsikko: | Does competitive environment moderate the market orientation-performance relationship? |
| Lehti: | Journal of Marketing
1994 : JAN, VOL. 58:1, p. 46-55 |
| Asiasana: | ENVIRONMENT MARKETING COMPETITION |
| Kieli: | eng |
| Tiivistelmä: | Recent studies have shown evidence of a positive relationship between market orientation and performance. However, some scholars have suggested that competitive environment affects the strength of the market orientation- performance relationship and whether it affects the focus of the external emphasis within a market orientation - that is, a greater emphasis on customer relative to competitor analysis, or vice versa, within a given magnitude of market orientation. |
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