haku: @author Rose, P. B. / yhteensä: 1
viite: 1 / 1
« edellinen | seuraava »
Tekijä: | Dominguez, L. V. Rose, P. B. Sequeira, C. G. |
Otsikko: | Environmental and managerial factors in export-led development: An explorative test of Porter's Competitive Advantage of Nations |
Lehti: | Journal of Macromarketing
1993 : VOL. 13:2, p. 5-21 |
Asiasana: | EXPORTING EXPORT MARKETING LATIN AMERICA ECONOMIC PERFORMANCE PERFORMANCE MEASUREMENT |
Kieli: | eng |
Tiivistelmä: | Traditional economic theory predicts that factor cost advantages, coupled with an open economy, are crucial to the development of an efficient export sector. Porter's recent work has offered a more coherent hypothesis. This study of nontraditional exporters from Central America finds support for Porter's work. External environmental factors per se do not translate into competitive advantage; they do so only insofar as they translate into managerial competencies and appropriate marketing strategies. Policy guidelines are developed from these findings. |
« edellinen | seuraava »
SCIMA