haku: @freeterm Comparisons, Types, Regulations / yhteensä: 1
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| Tekijä: | Kruger, U.M. |
| Otsikko: | Advertising on television -offering forms, schedule and products (in German) |
| Lehti: | Media Perspektiven
1990 : VOL. 4, p.219-240 |
| Asiasana: | |
| Vapaa asiasana: | Comparisons, Types, Regulations |
| Kieli: | eng |
| Tiivistelmä: | There is a detailed analysis of advertisements of state-run and private TV stations as to ratio, duration and number of programmes. Also the different kinds of advertisements as well as their format and presentation are discussed. Finally the limitations of various forms of advertising are made known. |
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