haku: @freeterm Conflicts, Participation, Media activity / yhteensä: 1
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| Tekijä: | Hanecke, F. |
| Otsikko: | Separation of advertising and editing parts (in German) |
| Lehti: | Media Perspektiven
1990 : VOL. 4, p.241-253 |
| Asiasana: | |
| Vapaa asiasana: | Conflicts, Participation, Media activity |
| Kieli: | eng |
| Tiivistelmä: | 188 publications were assessed which dealt with the problem of sponsoring and media. It was found that banks, insurance companies and other firms regularly supported sport, cultural and social events. On the other hand, they might exert some influence on these fields and shape their image through advertising. Surprisingly, publications themselves were not involved in sponsoring. |
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