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Tekijä: | Veljanovski, C. |
Otsikko: | Market driven broadcasting: not myth but reality |
Lehti: | InterMedia
1990 : NOV-DEC, VOL. 18:6, p.17-20 |
Asiasana: | |
Vapaa asiasana: | Rivalry, Mode, Quality |
Kieli: | eng |
Tiivistelmä: | The author delineates the role of market in free society and point out that a competitive market is the best way to organise media. He believes that the only effective way is to give consumers the choice and freedom. The question of quality is also touched which can be guarantied by competition. |
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