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| Tekijä: | Kiefer, M. L. |
| Otsikko: | Massenkommunikation 1990 |
| Lehti: | Media Perspektiven
1991 : NR. 4, p. 244-261 |
| Asiasana: | |
| Vapaa asiasana: | mass communication, Germany |
| Kieli: | eng |
| Tiivistelmä: | This is a report on the results of the national Mass Communication survey from September-November 1990, which was already the sixth of the kind. Statistical data are gained about the use of the three main channels of mass communication, radio, TV and press; the popularity of different program types; the time distribution of media use during the day; the evaluation of programs such as liability, distraction etc. Results are compared with those of 1985 and between the Western and Eastern part of the country. |
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