haku: @freeterm television, advertising, Germany / yhteensä: 1
viite: 1 / 1
« edellinen | seuraava »
| Tekijä: | Ridder, Ch. M. |
| Otsikko: | Fernsehen und Werbemarkt in Deutschland (TV and advertisement market in Germany) |
| Lehti: | Media Perspektiven
1991 : NR. 8, p. 489-503 |
| Asiasana: | |
| Vapaa asiasana: | television, advertising, Germany |
| Kieli: | eng |
| Tiivistelmä: | The article analyses forecasts about the advertisement market in Germany, first of all the so called Prognos-Study. Different scenarios are laid out about the growth of the economy and its different sectors, their advertisement-intensity, the cost of advertisement and financial resources spent on it, the relative importance of different media (printed press, radio, TV, state and private) in serving advertisement demand. |
« edellinen | seuraava »
SCIMA