haku: @author Walker, J. R. / yhteensä: 1
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| Tekijä: | Walker, J. R. |
| Otsikko: | Catchy, yes, but does it work?: the impact of broadcast network promotion frequency and type on program success |
| Lehti: | J. of Broadcasting and Electronic Media
1993 : SPRING, VOL. 37:2, p. 197-207 |
| Asiasana: | |
| Vapaa asiasana: | ADVERTISING, ADVERTISING EFFECTIVENESS, COMMUNICATION, PUBLIC RELATIONS |
| Kieli: | eng |
| Tiivistelmä: | This study analyzed the effectiveness of promotions in stimulating interest in new and returning network programming, using 1,028 program advertisements edited out of a stratified sample of major broadcast network programming. |
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