haku: @author Gouillart, F. / yhteensä: 1
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| Tekijä: | Gouillart, F. Sturdivant, F. |
| Otsikko: | Spend a day in the life of your customers |
| Lehti: | Harvard Business Review
1994 : JAN-FEB, p. 116-125 |
| Asiasana: | CUSTOMERS MANAGEMENT STRATEGY |
| Kieli: | eng |
| Tiivistelmä: | At industrial companies, there is no substitute for senior managers' personal sense of the market. Every successful business is built on superior senses - of timing, opportunity, responsibility, and, not infrequently, humour. None, however, is more critical than the ability to sense the market. A senior executive's instinctive capacity to emphathize with and gain insights form customers is the single most important skill he or she can use to direct technologies, product and service offerings. |
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