haku: @author Banks, P. F. / yhteensä: 1
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| Tekijä: | Banks, P. F. Baranson, J. |
| Otsikko: | New concepts drive transnational strategic alliances |
| Lehti: | Planning Review
1993 : NOV-DEC, VOL. 22:6, p. 28-31, 54 |
| Asiasana: | |
| Vapaa asiasana: | UNTERNEHMENSSTRATEGIE, ZWISCHENBETRIEBLICHE ZUSAMMENARBEIT, MARKETINGSTRATEGIE |
| Kieli: | eng |
| Tiivistelmä: | Innovative companies in the USA, Mexico, and the Pacific Rim are experimenting with a new type of transnational strategic alliance (TSA). By sharing complementary resources and capabilities across borders and splitting the costs and risks, these TSA's can take advantage of market opportunities that most firms dare not grasp for on their own. They represent radical departures from traditional joint ventures in terms of the objectives, perspectives, and relationships of alliance partners. |
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