haku: @author Han, S. L. / yhteensä: 1
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| Tekijä: | Han, S. L. Wilson, D. T. Dant, S. P. |
| Otsikko: | Buyer/supplier relationships today (Zuliefererbetriebe) |
| Lehti: | Industrial Marketing Management
1993 : NOV, VOL. 22:4, p. 331-338 |
| Asiasana: | |
| Vapaa asiasana: | LIEFERANT, EINKAUF, EINKAUFSPOLITIK |
| Kieli: | eng |
| Tiivistelmä: | This article examines how industrial buyers and suppliers perceive recent changes in business markets. It assesses the perceptions and opinions of practitioners on both sides of the industrial buyer/supplier dyad about their relationships. Some major factors moving companies toward using fewer suppliers are investigated along with the advantages and characteristics of a good buyer/supplier relationship and the problems with long-term relationships. |
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