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Tekijä: | Beatty, S. Talpade, S. |
Otsikko: | Adolescent influence in family decision making: a replication with extension |
Lehti: | Journal of Consumer Research
1994 : SEP, VOL. 21:2, p. 332-341 |
Asiasana: | DECISION MAKING FAMILIES CONSUMER RESEARCH |
Kieli: | eng |
Tiivistelmä: | In this article, the authors replicate and extend several elements of E. Foxman's study of adolescent influence, while providing an integrative model of teenager influence and a new scale of perceived relative influence. Further, they examine the effect of parental employment status on teens' influence, as well as gender- based differences in perceptions. Motivation aspects provided the most consistent explanations of teenagers' perceived relative influence across stages and purchase situations. |
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