haku: @freeterm FERTIGUNGSMANAGEMENT, MARKETINGSTRATEGIE / yhteensä: 1
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| Tekijä: | Vesey, J. T. |
| Otsikko: | The new competitors: they think in terms of 'speed to market' (Produktentwicklung) |
| Lehti: | Production and Inventory Management Journal
1992 : MAR, VOL. 33:1, p. 71-76 |
| Asiasana: | |
| Vapaa asiasana: | UNTERNEHMENSSTRATEGIE, FERTIGUNGSMANAGEMENT, MARKETINGSTRATEGIE KONKURRENZ, INDUSTRIAL ENGINEERING |
| Kieli: | eng |
| Tiivistelmä: | Time to market is becoming a highly competitive issue for manufacturing companies. A new group of competitors is emerging that thinks in terms of 'speed to market'. These business units are using shorter product life cycles and a propensity for change to win market share and increase profits. Key to their success is concurrent engineering which gives manufacturing managers a say in efficiency are available in the product phase pf product development. |
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