haku: @author Duan, Y. / yhteensä: 1
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| Tekijä: | Duan, Y. Burrell, P. |
| Otsikko: | A hybrid system for strategic marketing planning |
| Lehti: | Marketing Intelligence and Planning
1995 : VOL. 13:11, p. 5-12 |
| Asiasana: | PLANNING MARKETING DECISION SUPPORT SYSTEMS |
| Kieli: | eng |
| Tiivistelmä: | Strategic marketing planning is a complex task which involves many expert judgments. Expert systems would have a tremendous impact in this field, but the development of marketing expert systems has proven to be difficult. This article describes a hybrid expert system, HYMS, for strategic marketing planning. HYMS aims to provide a structured marketing planning process, guide a user through this process, offer expert advice at key stages and finally make recommendation for user in setting objectives and strategies. |
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