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| Tekijä: | Yuan, Jianxin Bo, Genhe |
| Otsikko: | A few remarks on China's garment export (original in Chinese) |
| Lehti: | Coastal Economy (c)
1995 : 2, p.32-33 |
| Asiasana: | EXPORTS CLOTHING INDUSTRY CHINA |
| Kieli: | chi |
| Tiivistelmä: | The worldwide adjustment of industrial structure and the increasing demand of advanced capitalist countries for the import of garment provide a turning point for China's garment export, But, as China's garment industry is weak in the promotion of sale, attention should be paid to (1) holding fashion show for the purpose of export; (2) making international advertizement; (3) utilizing and developing international public relations. At the same time, garment industry should open and dredge various kinds of channels for business and marketing in the world. |
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