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Tekijä: | Wu, Yanan Ma, Hua |
Otsikko: | "Jade Rabbit" product leading fashion, "Towel King" winning both domestic and international fame (original in Chinese) |
Lehti: | China Textile (c)
1995 : 11, p.44-45 |
Asiasana: | TEXTILE INDUSTRY COMPANIES COMPANY RANKING BRANDS PRODUCTS CHINA |
Kieli: | chi |
Tiivistelmä: | "Jade Rabbit" is the trademark registered by the Shanghai Heng Tai Textiles Co. Ltd. in 1950 which had the honor to win the Shanghai famous brands certificate twice in 1985 and in 1989. Over 10 years, the company has been given the credit of "the four best" for its economic returns, foreign exchanges earned through export, products' qualities as well as the variety of designs and colors. The famous "Towel King" produced 22.64 million standard products in the year 1994 with a total export of 18.46 million, in which 9.40 million towels were exported to the U.S. with a sales income of 0.115 billion yuan, the earned foreign exchanges of more than US dollar 10 million and the profit of over 7 million yuan. |
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