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Tekijä: | Dickson, P. R. Sawyer, A. G. |
Otsikko: | The price knowledge and search of supermarket shoppers (Kaufverhalten; Verbraucherforschung) |
Lehti: | Journal of Marketing
1990 : JUL, VOL. 4C - 54:3, p. 42-53 |
Asiasana: | |
Vapaa asiasana: | SUPERMARKT |
Kieli: | eng |
Tiivistelmä: | A model of grocery shopper response to price and other point-of-purchase information was developed and hypotheses were tested by using observations and interviews. The findings suggest that shoppers tended to spend only a short time making their selection and many did not check the price of the item they selected. Other results on point-of-purchase information processing and behavior are discussed. |
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