haku: @author Boyle, M. E. / yhteensä: 1
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| Tekijä: | Waddock, S. A. Boyle, M. E. |
| Otsikko: | The dynamics of change in corporate community relations (unternehmerische Sozialverantwortung, corporate communication) |
| Lehti: | California Management Review
1995 : SUMMER, VOL. 37:4, p. 125-140 |
| Asiasana: | |
| Vapaa asiasana: | PUBLIC RELATIONS, UNTERNEHMENSSTRATEGIE |
| Kieli: | eng |
| Tiivistelmä: | As we move into the 21st century, one of the issues facing companies will be how they define their relationship to their communities. While corporate community relations (CCR) originally played a simple mediating role between the firm audits community stakeholders, a new role is emerging, one that closely integrates the CCR function with corporate competitive strategy and |
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