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| Tekijä: | Hughes, G. Chafin, D. |
| Otsikko: | Turning new product development into a continuous learning process |
| Lehti: | Journal of Product Innovation Management
1996 : MAR, VOL. 13:2, p. 89-104 |
| Asiasana: | MANAGEMENT PRODUCT DESIGN ECONOMICS |
| Kieli: | eng |
| Tiivistelmä: | Product developers understand the difficulties of trying to hit a moving target from atop a runaway train. Competitors come and go, technological change occurs at an ever-increasing rate , customer wants and deeds are constantly shifting, and a product's life cycle may be shorter than its development time. It is impossible to meet these challenges with a methodical, step-by-step approach to product development. In such a fast-paced environment, product development must be transformed into a continuous learning process. |
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