haku: @author Taher, A / yhteensä: 1
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| Tekijä: | Taher, A Leigh, T. French, L. |
| Otsikko: | Augmented retail services: the lifetime value of affection |
| Lehti: | Journal of Business Research
1996 : MAR, VOL. 35:3, p. 217-228 |
| Asiasana: | RESEARCH RETAILING SERVICE |
| Kieli: | eng |
| Tiivistelmä: | Customer satisfaction is not enough to ensure repeat patronage. Retailing is being threatened by a host of informative and value/cost alternatives for consumer patronage. The authors discuss the stages of the retail patronage experience and retailers'opportunities to build store loyalty based on augmented services. These ideas are illustrated, and the financial implications are overviewed. the authors conclude with several suggestions for facilitating the retail augmentation process to achieve retail patronage relationships. |
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