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| Tekijä: | Dodd, T. Pinkleton, B. Gustafson, A. |
| Otsikko: | External information sources of product enthusiasts: differences between variety seekers, variety neutrals, and variety avoiders |
| Lehti: | Psychology and Marketing
1996 : MAY, VOL. 13:3, p. 291-304 |
| Asiasana: | PSYCHOLOGY MARKETING PRODUCT DEVELOPMENT |
| Kieli: | eng |
| Tiivistelmä: | The external information sources of enthusiasts are examined. Enthusiasts who frequently switch their purchases of wine from different regions are compared with those who switch their purchases less frequently. Findings indicate that variety-seeking enthusiasts use a significantly larger number of information sources than variety neutrals, and variety neutrals use a significantly larger number of sources than variety avoiders. Differences concerning wine consumption, the use of print media are also noted. |
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