haku: @freeterm PRODUKTPOLITIK, MULTINATIONALE / yhteensä: 1
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| Tekijä: | Kotabe, M. Sahay, A. Aulakh, P. S. |
| Otsikko: | Emerging role of technology licensing in the development of global product strategy: conceptual framework and research propositions (Lizenzvertrag) |
| Lehti: | Journal of Marketing
1996 : JAN, VOL. 60:1, p. 73-88 |
| Asiasana: | |
| Vapaa asiasana: | PRODUKTPOLITIK, MULTINATIONALE UNTERNEHMEN, TECHNIK, PRODUKTEINFÜHRUNG |
| Kieli: | eng |
| Tiivistelmä: | Trends in technology licensing indicate that it is used increasingly as a conscious, proactive component of a technology-based firm's global product strategy. The authors present a conceptual framework by combining the literature and licensing practices to identify the antecedent product market, industry level, and resource-based factors that lead to technology licensing. They also present propositions on how these factors affect technology licensing and conclude by linking technology licensing to different dimensions of a firm's product strategy. |
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