haku: @author Kranjc, M. / yhteensä: 1
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| Tekijä: | Vadnal, K. Stampar, F. Kranjc, M. |
| Otsikko: | Opportunities of and threats to market oriented apple production in Slovenia |
| Lehti: | Sodobno kmetijstvo
1996 : VOL. 29:6, p. 264-271 |
| Asiasana: | |
| Vapaa asiasana: | Slovenia, agriculture, fruit production, production, costs, market economy, sales price |
| Kieli: | slv |
| Tiivistelmä: | To resume and to strengthen long tradition of successful marketing, Slovenian apple marketing problem is studied by means of case study research method.Slovenian apple production is characterized with permanent increase and stabilization of a volume and by restructuring as to varieties.In the industry, small-size operators dominate. Slovene apple becomes less competitive in phase of storing due to insufficient and ouf-of-date storing and packing facilities.The most important export destinies for Slovenian apple remain farmer partners from Yugoslavia, Croatia and Bosnia and Herzegovina, in particular.Export of Slovenian apple into the European Union depends mostly on oscillations of production there.Market opportunities of Slovenian apple are based on inherited factors of competitive advantages, mainly.Growers are facing increasing competition at home and abroad.Therefotr, developed and specific factors become of grater importance.Yet, market threats outnumbered opportunities.They are concentrated along oll phases downstream industries due to technological as well as marketing inadequacy. |
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