haku: @author Kamis, L. / yhteensä: 1
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Tekijä: | Kamis, L. |
Otsikko: | Project notebook |
Lehti: | China Business Review
1996 : JAN-FEB, VOL. 23:1, p. 44-51 |
Asiasana: | CHINA COMPANY RANKING FAST FOOD INDUSTRY |
Kieli: | eng |
Tiivistelmä: | Foreign tourists in China looking for a taste of home and Chinese craving an alternative to ice cream have discovered a new trerat -TCBY frozen yogurt. Founded in 1981, the Arkansas-based company has added China's outlets to its list of over 3,000 locations worldwide and is looking to capitalize on the Chinese frenzy for American-style fast-food products. The country's best Yogurt now considers the PRC one of its most successful new markets. In China, TCBY is headed by Top Green International. |
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