haku: @author Ketchen, D. J. Jr / yhteensä: 1
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| Tekijä: | Ketchen, D. J. Jr Shook, C. L. |
| Otsikko: | The application of cluster analysis in strategic management research: an analysis and critique (statistische Methode) |
| Lehti: | Strategic Management Journal
1996 : JUN, VOL. 17:6, p. 441-458 |
| Asiasana: | |
| Vapaa asiasana: | UNTERNEHMENSSTRATEGIE |
| Kieli: | eng |
| Tiivistelmä: | Cluster analysis is a statistical technique that sorts observations into similar sets or groups. The use of cluster analysis presents a complex challenge because it requires several methodological choices that determine the quality of a cluster solution. This paper chronicles the application of cluster analysis in strategic management research. Analysis of 45 published strategy studies reveals that the implementation of cluster analysis has been often less than ideal. Suggestions are offered for improving the application of cluster analysis in future inquiry. |
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