haku: @author Higgens, J. M. / yhteensä: 1
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| Tekijä: | Higgens, J. M. |
| Otsikko: | Innovate or evaporate: creative techniques for strategies (neue Produkte , Produktentwicklung) |
| Lehti: | Long Range Planning
1996 : JUN, VOL. 29:3, p. 370-380 |
| Asiasana: | |
| Vapaa asiasana: | INNOVATION, KREATIVITÄTSTECHNIK, UNTERNEHMENSSTRATEGIE |
| Kieli: | eng |
| Tiivistelmä: | The easiest to introduce, yet one of the most beneficial means to improving innovation, is through the use of creative problem solving techniques by individuals and groups. This article describes 7 creativity techniques that are useful in formulating strategy: brainstorming, storyboarding, mind mapping, the excursion technique, checklists, morphological analysis and lotus blossom. These techniques work, use them or fall behind. |
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