haku: @author Bussgang, J.J. / yhteensä: 1
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| Tekijä: | Spar, D. Bussgang, J.J. |
| Otsikko: | Ruling the Internet |
| Lehti: | Harvard Business Review
1996 : MAY-JUN, VOL. 74:3, p. 125-133 |
| Asiasana: | |
| Vapaa asiasana: | INFORMATIK, MARKETING, ABSATZPLANUNG, ABSATZWEGE, EDV-VERBUNDANLAGE |
| Kieli: | eng |
| Tiivistelmä: | Many companies have scrambled into cyberspace looking for broader markets, increased efficiencies, and lower costs. But doing business on the Internet can be frustrating and even unprofitable. Why? The problems companies face have little to do with a lack of technology or imagination. They stem instead from a lack of the rules that make commerce possible. The authors explain why companies need clear rules before they can operate on-line with condidence, and they analyze the tremendous opportunities open to the pioneers who figure out how to write, support and enforce those rules. |
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