haku: @freeterm VERKAUFSABTEILUNG, INFORMATIONSSYSTEM / yhteensä: 1
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| Tekijä: | Cerny, K. |
| Otsikko: | Making local knowledge global. A Harvard Business Review case study (Pharmazeutische Industrie; Auslandsfiliale) |
| Lehti: | Harvard Business Review
1996 : MAY-JUN, VOL. 74:3, p. 22-28,30,32-34,36,38 |
| Asiasana: | |
| Vapaa asiasana: | MULTINATIONALE UNTERNEHMEN, VERKAUFSABTEILUNG, INFORMATIONSSYSTEM |
| Kieli: | eng |
| Tiivistelmä: | As major changes swept through the health care industry, Lexington Labs was adrift. Chief operating officer D. Martin knew that the drug company's strategy of having decentralized foreign offices was no longer working now that its representatives had to answer tough questions from government officials and hospital administrators. To survive, Lexington needed a system to facilitate the flow of knowledge across borders so that sales executives could share key information. But what kind of system would work best? Experts discuss strategies to get information flowing across borders. |
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