haku: @author Honeycutt, E. / yhteensä: 1
viite: 1 / 1
« edellinen | seuraava »
| Tekijä: | Honeycutt, E. |
| Otsikko: | Introduction to the special issue on selling and sales management |
| Lehti: | Industrial Marketing Management
1996 : SEP, VOL. 25:5, p. 323-326 |
| Asiasana: | INDUSTRIAL MARKETING MANAGEMENT SALES |
| Kieli: | eng |
| Tiivistelmä: | As we approach the 21st century, the role of marketing in the industrial arena appears to be undergoing significant changes at an ever-quickening pace. In order to better understand and manage these transformations, a group of leaders in the sales and sales management field shared their thoughts with the author about the future path of industrial sales. A number of varied responses were received that focused on the following areas: the impact of technology, the increasing influence of globalization, the need for more highly trained and qualified sales and marketing personnel, and relationship marketing. |
« edellinen | seuraava »
SCIMA