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| Tekijä: | Hemmelskamp, J. Brockmann, K. |
| Otsikko: | Environmental labels - the German "Blue Angel" |
| Lehti: | Futures
1997 : FEB, VOL. 29:1, p. 67-76 |
| Asiasana: | ECONOMICS FUTURE GERMANY |
| Kieli: | eng |
| Tiivistelmä: | Environmental considerations are becoming increasingly important for consumers and producers. A credible environmental label can only be established if it is issued by a neutral or state organization on the basis of scientifically derived criteria. This holds true for the German "Blue Angel". A case study of emulsion lacquer paints labelled with the Blue Angel indicates that an environmental label can support a product's market penetration effectively, even if this is accompanied by rising prices. |
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