haku: @author Beeho, A. / yhteensä: 1
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| Tekijä: | Beeho, A. Prentice, R. |
| Otsikko: | Conceptualizing the experiences of heritage tourists. A case study of New Lanark World Heritage Village |
| Lehti: | Tourism Management
1997 : MAR, VOL. 18:2, p. 75-87 |
| Asiasana: | TOURISM EXPERIENCE CONSUMERS |
| Kieli: | eng |
| Tiivistelmä: | Contemporary refinements to SWOT analysis in the management sciences have argued for a new technique that is both "focused" on issues critical to product development and customer-oriented. To this end, a new management tool has been developed, ASEB grid analysis, and is demonstrated here in its demi-grid form as applied to New Lanark as a tourist attraction. ASEB grid analysis is an aid to consumer-orientated marketing research, product development, planning and promotion as it pays crucial attention to what is actually being gained or "consumed" by tourists at an attraction visit. |
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