haku: @author Henley, J. Jr / yhteensä: 1
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| Tekijä: | Cotter, M. Henley, J. Jr Pelham, A. |
| Otsikko: | The philosophy and practice of Aikido: implications for defensive marketing |
| Lehti: | SAM Advanced Management Journal
1997 : WINTER, VOL. 62:1, p. 14-22 |
| Asiasana: | MANAGEMENT MARKETING ECONOMICS |
| Kieli: | eng |
| Tiivistelmä: | Japanese martial art maxim: alto no saki-take your opponent's technique and turn it into your own. This Japanese saying acts as a cornerstone for a Japanese discipline considered in Japan much as basketball does in the West. As business decision-makers use competitive game strategies for marketing uses, so Japanese business leaders use a martial art orientation in their tactics and planning. |
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