haku: @author Mishra, S. / yhteensä: 1
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| Tekijä: | Mishra, S. Kim, D. Lee, D. H. |
| Otsikko: | Factors affecting new product success: Cross-country comparisons |
| Lehti: | Journal of Product Innovation Management
1996 : NOV, VOL. 13:6, p. 530-550 |
| Asiasana: | NEW PRODUCTS SUCCESS EVALUATION COUNTRY COMPARISONS |
| Kieli: | eng |
| Tiivistelmä: | The pressure to develop new products is increasing. Successful new product introductions are essential if businesses are to survive and grow in the rapidly changing and increasingly competitive business environment. This study aims to identify the factors that contribute to new product success in South Korea and compare the results of the Korean study with those of studies conducted in China and Canada. The study also addresses the question of the existence of a global pattern in new product success. |
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