haku: @freeterm MARKETINGSTRATEGIE, KUNDE, KONKURRENZ / yhteensä: 1
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| Tekijä: | Vandermerwe, S. |
| Otsikko: | Becoming a customer 'owning' corporation (Unternehmenskooperation) |
| Lehti: | Long Range Planning
1996 : DEC, VOL. 29:6, p. 770-782 |
| Asiasana: | |
| Vapaa asiasana: | MARKETINGSTRATEGIE, KUNDE, KONKURRENZ |
| Kieli: | eng |
| Tiivistelmä: | Some people object to the word 'own' when they first encounter it. But the notion of 'owning' is actually a very effective way of driving a customer-based transformation because it gets people to think differently about how to take their corporations into, and compete for, a future in which capturing the long-term value of the customer is the primary concern. |
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