haku: @author Minton, A. P. / yhteensä: 1
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| Tekijä: | Minton, A. P. Randall, L. R. |
| Otsikko: | The Effects of Environmental Concern on Environmentally Friendly Consumer Behavior: An Exploratory Study |
| Lehti: | Journal of Business Research
1997 : SEP, Vol. 40:1, p. 37-48 |
| Asiasana: | CONSUMER BEHAVIOUR ENVIRONMENTAL ECONOMICS SURVEYS |
| Kieli: | eng |
| Tiivistelmä: | The purpose of the exploratory study was to investigate the relative effects of environmental concern (a general attitude) and social norms pertaining to concern for the environment on three consumer behaviors and six behavioral intentions. The primary research question was "Which has the strongest effect on environmentally concerned behaviors and behavioral intentions: attitude, the injunctive norm, or the personal norm?" Answers to this basic research question have important implications for marketers and public policy makers. |
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