haku: @author Nyer, P. U. / yhteensä: 1
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| Tekijä: | Nyer, P. U. |
| Otsikko: | A Study of the Relationships Between Cognitive Appraisals and Consumption Emotions |
| Lehti: | Journal of the Academy of Marketing Science
1997 : Vol. 25:4, p. 296-304 |
| Asiasana: | CONSUMPTION CONSUMER BEHAVIOUR CONSUMER SATISFACTION |
| Kieli: | eng |
| Tiivistelmä: | While emotions have been shown to be significant determinants of various consumer behaviors, the antecedents of these emotions have not received much attention in the marketing literature. The current research examines a cognitive model of emotion and uses an experiment to show that appraisals of goal relevance, goal congruence, and coping potential are determinants of consumption emotions such as anger, sadness, and joy/satisfaction. These emotions are also shown to be determinants of postconsumption behaviors such as word-of-mouth intentions. |
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