haku: @author Ahn, J.-H. / yhteensä: 1
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| Tekijä: | Ahn, J.-H. Ezawa, K. |
| Otsikko: | Decision support for real-time telemarketing operations through Bayesian network learning |
| Lehti: | Decision Support Systems
1997 : SEP, VOL. 21:1, p. 17-28 |
| Asiasana: | DECISION SUPPORT SYSTEMS MARKETING NETWORKS |
| Kieli: | eng |
| Tiivistelmä: | Many knowledge discovery systems have been developed in diverse areas, but few systems address the use of knowledge in decision problems efficiently. This paper presents a decision-support system for real-time telemarketing operations using the information extracted from the Bayesian network learning model. A prototype decision support system was developed for AT & T customer-contact employees to provide a recommendation regarding the promotion of a telephone discount plan. |
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