haku: @author Bigwood, M. / yhteensä: 1
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| Tekijä: | Bigwood, M. |
| Otsikko: | Total Quality Management at work: development of an effective competitive analysis process |
| Lehti: | Industrial Marketing Management
1997 : SEP, VOL. 26:5, p. 459-466 |
| Asiasana: | INDUSTRIAL MARKETING MARKETING MANAGEMENT TOTAL QUALITY MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | The management team of a business unit in a global specialty chemical company wanted better incorporation of competitive information in their strategic business planning process. Applying the tools of total quality management (TQM), the members of the business team developed a competitive analysis process that simultaneously met the needs of the management team and incorporated the attributes of that its future users felt would insure its lasting success. |
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