haku: @author Camarata, M. / yhteensä: 1
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| Tekijä: | Beckett-Camarata, E. Camarata, M. Barket, R. |
| Otsikko: | Integrating internal and external customer relationships through relationship management: a strategic response to a changing global environment |
| Lehti: | Journal of Business Research
1998 : JAN, VOL. 41:1, p. 71-82 |
| Asiasana: | RESEARCH MANAGEMENT CUSTOMERS |
| Kieli: | eng |
| Tiivistelmä: | This article examines the underlying rationale behind successful intra- and interfirm relationships. Relationships based on equity and social exchange are developing into major strategic tools. Productive and profitable partnerships can be built by creating trusting, committed, reciprocal relationships. Lasting, fruitful alliances are built and maintained by the employees charged with managing the alliance interfaces. |
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