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| Tekijä: | Krabuanrat, K. Phelps, R. |
| Otsikko: | Heuristics and rationality in strategic decision making: an exploratory study |
| Lehti: | Journal of Business Research
1998 : JAN, VOL. 41:1, p. 83-93 |
| Asiasana: | RESEARCH DECISION MAKING HEURISTIC METHODS |
| Kieli: | eng |
| Tiivistelmä: | The importance of good decision making to the strategic success of an enterprise is evidence. In a dynamic environment, decision processes not only need to be well designed but they must adapt rapidly to changes in the environment. Existing work on decision making has centered around the concepts of rational and boundedly rational decision processes, and on their absence owing to political and organizational processes, claim the authors. |
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