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| Tekijä: | Kalafatis, S. Cheston, V. |
| Otsikko: | Normative models and practical applications of segmentation in business markets |
| Lehti: | Industrial Marketing Management
1997 : NOV, VOL. 26:6, p. 519-530 |
| Asiasana: | INDUSTRIAL ORGANIZATION MODELS SEGMENTATION |
| Kieli: | eng |
| Tiivistelmä: | This article attempts to add to the debate surrounding the application of existing normative and rational segmentation models within a business environment. The main theme of the research stems from current concern over the apparent gap between academic research that, until very recently, has followed normative and rational pathways and actual business practices of business segmentations, claim the authors of the paper. |
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