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| Tekijä: | Fulkerson, B. |
| Otsikko: | A response to dynamic change in the market place |
| Lehti: | Decision Support Systems
1997 : VOL. 21:3, p. 199-214 |
| Asiasana: | DECISION SUPPORT SYSTEMS CUSTOMERS ALGORITHMS |
| Kieli: | eng |
| Tiivistelmä: | Companies can no longer capture market share and gain higher profits by producing large volumes of a standard product for a mass market. Success requires adopting methods in the customer acquisition and order fulfillment processes to manage anticipated change with precision while providing a fast and flexible respond to unanticipated change. This paper describes how technology such as genetic algorithms and autonomous agents can be used to enable a mass customization strategy to respond to this challenge. |
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